Matéria de Marketing Week

Netflix isn’t too worried about competition from Amazon’s video offering and is instead focusing on other tech competitors, including Snapchat and YouTube.

“Netflix has admitted that it still has “a lot of catch-up to do” if it wants to compete with digital competitors like Snapchat, and plans to gain market share by “winning affection” among consumers.

[…]“We think about it as share of screen time. And when people are doing other things with their screens, be they mobile or television screens, they’re not [watching] Netflix. So Snapchat, YouTube, Facebook video, all of that takes a lot of hours, probably much more so than Amazon,”

[…]  “We’re closing in on 100 million members, but I remind everyone at Netflix that Facebook and YouTube have one billion daily actives. And so, in many parts, we are just so small compared to those other internet video firms and we have a lot of catch-up to do.”

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