Shazam teams up with Vadio to add music video channels

Music Week keeps you up to date on the latest digital music news from streaming to piracy to YouTube.

“Shazam has announced a new partnership with video platform Vadio, allowing users of the app to view music videos directly in the app.

Vadio-powered video channels allow people to watch music video content through sites and apps they already use. Now, when a person ‘Shazams’ a song, they will be presented with a music video channel. These channels can be curated by editors, automatically generated by trending data or developed by brands to reflect genres and styles that fall in line with their core audience.”

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Amazon entra na disputa por mercado de música on-line | .com

Matéria de

A Amazon pretende competir diretamente com Spotify, Deezer e Apple Music

Novo serviço de música Amazon Music Unlimited entra no mercado americano para concorrer com Spotify, Deezer e Apple Music. Depois dos Estados Unidos, a Amazon Music Unlimited também estará disponível no Reino Unido, na Alemanha e na Áustria antes do final do ano. Nenhuma previsão para o Brasil por enquanto.

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Pandora rebrand hints at its future in on-demand music

Pandora rebrand hints at its future in on-demand music
Matéria de Engadget

It's not so much a fresh coat of paint as a declaration of intent.

Pandora vem prometendo uma grande mudança no “music on demand” desde da compra do Rdio em 2015. Ela está insinuando que mar a mudança através de uma forma muito visível: sua marca. A empresa deu-se um novo olhar que, como diz a empresa, reflete a natureza da música como uma “experiência pessoal”. Os dias desse aspecto sisudo “P” e o correspondente logotipo de palavra acabaram. Em vez disso, você verá um olhar mais reminiscente de uma startup de tecnologia, com uma marca “dinâmica” que mistura cores e padrões.

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How Vevo Is Personalizing the Ad Experience With Brands Like Honda

Matéria de AdWeek

Vevo wants to become the Lunchables for music videos, more or less. "Music videos are snackable. Bite-sized. That’s why they’re so popular," said Vevo’s svp of national sales, Adam Smith.  Vevo, which has seen year-over-year growth, is trying to really personalize the ad experience for its users.

Uma grande parceria: Vevo e Honda, potencialmente um parceiro improvável à primeira vista. Mas quando você pensa um pouco mais sobre isso, é sempre bom ter algumas músicas legais para uma viagem de carro.

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Imagine a music industry with 950m mobile listeners by 2022

Want a new big number to whack into your music industry PowerPoint or Keynote presentations? Strategy Analytics has you covered.

“The research firm has published its latest report on the digital music market, focusing on mobile. The key claims: first that streaming will grow from 76% of mobile music revenues in 2015 to 95% in 2022; and second that in that time, the number of ‘mobile music users’ will double to 950 million.

There’s a degree of frustration with any report like this that focuses purely on ‘mobile’, given that streaming crosses devices and platforms. If someone is paying $9.99 a month for Spotify or Apple Music and listens on their phone, their computer and their connected hi-fi, how much of that money counts as ‘mobile’ anyway?”

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